On December 3, 2020, Loren launched her own jewelry brand and immediately made a fortune from her business. According to Forbes magazine’s report published in August 2020, Grey earned an estimated $2.4 million in 2019 from advertising contracts, ranking her among the top 4 highest-earning тikтok stars.

As a social media star, Loren Gray emphasizes that she doesn’t want people to only know her for her appearance. Loren Gray says, “I think many people judge me based solely on my online image. They think I’m just a fun, blonde girl with no thoughts or personal opinions. But I’m not like that. I have my own views, and I’m always aware of what’s going on.”