If you worked smarter instead of harder, it might have been 21 Savage.
The rapper, whose real name is Shéyaa Bin Abraham-Joseph, became famous with his hit song “Picky,” which was on the 2015 mixtape “The Slaughter Tape.” He is still a major player in the music business. Even in areas other than music, 21 Savage has solidified his place in the business. He does this by working on features with big names in Hip-Hop like Drake and releasing hits from his own projects.
To help kids who don’t get enough help with money issues learn more about managing their money, the artist started his Bank Account program in 2018. He is still in charge because he is one of the few artists who owns the rights to his works.
In a recent episode of Gillie Da King and Wallo’s “Million Dollaz Worth Of Game” podcast, he talks about how having the rights to his music has helped his business a lot.1. The deal for the record that changed everythingThe record deal 21 Savage made when he first got into the game gives him his master’s.
During the podcast, he said, “I had a platinum album before I signed my [first] deal.” “Right now I have my master’s.” I own every song you’ve ever heard me on. My record company gave me a 70/30 split. They get 30 and I get 70. I make more money from selling albums than from going on tour. A lot of singers make most of their money by going on tour.
Before he signed a deal, the 28-year-old rapper knew how much he was worth. He says that the power play that led to the game-changing deal was his choice to wait before taking the first attractive offer.
“I’ve been with other rappers, and we were both in the same place at the same time. They signed a $200,000 deal too quickly because they didn’t have enough power,” he said. I didn’t go in there and say, “Hey, I want this much money for this album” until I had enough power. “This much is mine to give, and this is mine to keep.”
Since signing with Epic in 2017, 21 Savage has put out four albums, one of which is the platinum-selling “Issa Album.”
2. What Made Him Want to Own His MastersBecause he was born and raised in Atlanta, 21 Savage has seen what happens when singers sign record deals that aren’t good for them.
He really wanted to avoid making the same mistakes as some of his rap heroes from the past.
He said, “We learned from all the OGs who f—ed up and don’t do it the right way.” “They were just seeing crap, listening to ni–as talk about how they can’t get their music in this movie because someone else is on it.”
3. Is he going to ever sell the rights to his music?With a net worth of about $12 million, 21 Savage says that his masters give his family income that will last for generations. He doesn’t mind giving them up, though, if the bag is long enough.
He said, “I feel like that’s the kind of stuff you pass down that way.” “But then, if an m-thaf-cka comes up to you and says, ‘Hey Savage, I got a billion for your bosses,’ that m-thaf-cka’s gone.